Architectural | Storm Cromination, London
Architectural | Storm Cromination, London
Architectural | Storm Cromination, London
Architectural | Storm Cromination, London
Architectural | Storm Cromination, London
Architectural | Storm Cromination, London
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Media Responsive Lighting Solution for Iconic Digital Advertising Canvas in West London

Project brief

In the spring of 2016, Clear Channel UK approached A.C. Special Projects with a brief to upgrade Storm Cromination London, the iconic digital canvas in West London and one of Europe’s longest digital advertising billboards, by adding a dynamic lighting scheme that would respond live to the dominant colours of the digital content being broadcast on the vast screens.
Working from Storm Cromination London’s original lighting design, created by consultants LAPD, the A.C. Special Projects team implemented the scheme specifying, supplying, installing, programming and commissioning the solution, taking care of all related project management aspects.
Applying their highest quality workmanship and technological nous, the A.C. Special Projects team ensured that the new lighting blended seamlessly into the existing design and created bespoke metal structures to support all the new light fixtures.

Project details


  • amBX Light-Scene Engines
  • Traxon Washer Allegro XB36 RGB (30 deg)


  • Specification of all equipment
  • Sourcing and supply of all equipment
  • Project planning
  • Complete installation of all lighting fixtures and control systems
  • Client training and ongoing support



A.C. Special Projects offered a collaborative and design-led approach to our scheme. Full confidence in the recommended light fittings was provided by the team’s extensive product knowledge and experience. The installation was professional and seamless, providing an exceptional, dynamic and unique lighting solution for Storm Cromination London, the ultimate creative canvas.

Laura Scholes, Delivery Manager for the Storm Portfolio at Clear Channel UK

Assist | Supply | Install

Our team of experienced project managers handle all aspects of your project, from the initial design concept through to the finished installation and aftersales support

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A.C. Special Projects Ltd. is part of a group of companies worldwide, which includes A.C. Entertainment Technologies Ltd.A.C. Lighting Inc. (North American Sales) and A.C. Lighting Asia KK (Asian Sales).